A modern homepage redesign for a local business to improve clarity, mobile UX, and overall brand presence. The client needed a site that felt professional and trustworthy — one that would actually convert visitors into customers instead of bouncing them.
The existing website had several critical issues that were actively hurting the business:
I rebuilt the homepage from scratch with a focus on clarity, speed, and conversion:
Component-based architecture with utility-first styling for rapid, consistent development.
Mobile-first design that adapts fluidly across all breakpoints and devices.
Server-side endpoints for form handling, email delivery, and third-party integrations.
Secure user authentication flow with protected routes and session management.
Supabase-powered data layer for dynamic content, form submissions, and analytics.
Edge-deployed functions on Vercel for fast, scalable backend operations.
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Clean editorial layout with strong typography, clear CTAs, fast performance, and full mobile responsiveness.
Legacy layout with poor mobile UX, slow load times, weak messaging, and inconsistent branding.
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